The problems with the launch of Spotify HiFi may date back to June 2021 when Apple Music stole its thunder and launched Spatial Audio (with support for Dolby Atmos) and did so “at no additional cost” – meaning that it became just another feature for existing subscribers. So this was really a catch-up product for Spotify. Tidal and Deezer have had this for a number of years, as has Amazon. Spotify was far from the first to offer this boost in audio quality. The longer they procrastinate and prevaricate, the narrower the window of opportunity to launch becomes.
It often serves to paper over a crisis of confidence the company is experiencing. Often the project is passed between different teams, reworked, watered down, reimagined, added to and subtracted from so much that it no longer shares very much of its DNA with that of the original proposal. It is effectively a form of limbo for ideas and products. Hollywood has a term for it – development hell.
Well, 2021 ended and there was still no sign of HiFi.
“Spotify HiFi will begin rolling out in select markets later this year, and we will have more details to share soon,” said Spotify.
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